Now, I wanted to write about this before, but somehow never got around to. There is new iPhone and there is the slightly older Prada phone. (BTW they look very similar so much so that I wondered how Prada could pull that off. Maybe Steve gets his Jeans and black turtlenecks from Prada now?) Anyhow.
The Prada Phone – with as good as no features at all – advertised with this freak show campaign. Sorry, I donÂ´t understand. These models look like sleep deprived shopping addicts. Joy-less, unhappy, isolated, no smile, without friends, as if lost in their affluence and it`s almost as if their silent stares screamed “Look, this is what Prada did to me.” Is there anything appealing in these ads? I think there is an almost eerie freaky feel to it. (Check out the ring tones etc.. even more strange. “I am calling you”) Strange marketing campaign. What happend to smiles?